Featured Projects

Photo Shoot: Behind-the-scenes

This behind-the-scenes video presents the action behind the photographing of a new line for Incoco, a New York beauty company. At the same time, it expresses the concept of the new line. This spot was widely distributed through social media to announce the launch and was used as in-store promotion looped on large screens in Department Stores across the U.S.

Armani on Fifth

Length: 1:40

Just a few blocks from Central Park in New York City, in the center of one of the most famous shopping districts in the world, sits the American flagship store for one of the most well known clothing brands: Armani. One of the largest stores on 5^th Avenue it can be clearly identifiable either day or night due to its elaborate exterior design.

The four-story behemoth, which takes up 43,000 square feet, opened its doors in February 2008. It was designed by the architecture firm of Doriana and Massimiliano Fuksas (also responsible for the design of Armani stores in Hong Kong and Japan). There are two distinctive features that separates the 5^th Avenue Armani store from the other fashion stores, one being the high-end restaurant that sits atop the store. It gives a reason for people to visit the store even if they are not particularly interested in shopping and it remains open after the retail part of the store, with an express elevator that runs to it after the rest of the store has closed. The other standout feature comes courtesy of the store’s architects, which being the spiral steel staircase sitting in the center that leads from the bottom floor to the restaurant at the top.

If the brand name, Armani were not enough to make this store worth visiting, these unique factor make the Armani store on 5^th Avenue one of the top stores in New York City. Just the architectural aspect of the store alone makes it worth a visit, besides of course the clothing.

Stealing Chanel

STEALING CHANEL

Length: 1’ 41”

Genre: Comedy/Romance

Completion 2015

Stealing Chanel is a story about the coming of age of a young designer set in the New York fashion world.
Giorgio, raised by his gambling mother in the poor and tough neighborhoods of Queens grows up believing that wearing the right “look” is the means to rise above one’s condition. Shoplifting is the only way Giorgio knows about getting close to the magic of fashion.
Giorgio goes to jail, is harassed by an insane cellmate and in order to get out he agrees to a rehabilitation program with Chanel Borden, a young badly dressed New York heiress, arrogant about her wealth and breeding, obsessed about getting her PHD with her groundbreaking treatment of compulsions.
Her program involves brutal and humiliating steps for Giorgio. The therapy takes them inside several New York fashion stores where she discovers that Giorgio has exceptional knowledge of fashion. Soon she is attracted to Giorgio’s magnetic sexiness as he is to her steely intelligence. They argue about class, values and lifestyles, about clothes and crime. They quarrel, land in bed and end up even more confused than ever.
Giorgio realizes that Chanel has stolen his heart. And she is the only one who has recognized his true potential. Through a fluke his design talent gets him a job offer on Seventh Avenue. Chanel drops out of her PHD program, experiences the thrills of fashion trying her hand at shoplifting and is seduced by the possibility of love.

Starring Adam Lavorgna, Lydia Hearst, Margaret Colin, John Rothman and Carol Alt.

The film is being distributed worldwide by Lifetime Television and A&E Networks.

A Fashion Week collaboration

Incoco, a New York fashion company provides accessories to Dennis Basso, a New York designer showing his collection during Mercedes Benz Fashion Week.